Sorry, Lawyers.com!
Posted By Cliff Tuttle | August 27, 2009
Posted by Cliff Tuttle (c) 2009
Well, it turns out that Lawyers.com didn’t hire the Mad Men to put together a knockoff of the “I [fill in the blank] in my maidenform bra” advertising campaign after all. Somebody else, possibly a porno site, hijacked their good name. If you don’t know what I’m talking about, click here and here.
Lawyers.com is a highly reputable lawyer selection web site, operated by Lexis-Nexis. That organization was unaware of the ploy until it was reported in the AVVO blog. Conrad Saam, who posted the story on AVVO, was unaware that the ads, which appeared as tweets on Twitter, did not originate from Lawyers.com. So we were all fooled.
Many apologies to Lawyers.com and Lexis-Nexis.
CLT
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CLIFF TUTTLE has been a Pennsylvania lawyer for over 36 years and (inter alia) is a real estate litigator and legal writer. The posts in this blog are intended to provide general information about legal topics of interest to lawyers and consumers with a Pittsburgh and Western Pennsylvania focus. However, this information does not constitute legal advice and there is no lawyer-client relationship created when you read this blog. You are encouraged to leave comments but be aware that posted comments can be read by others. If you wish to contact me in privacy, please use the Contact Form located immediately below this message. I will reply promptly and in strict confidence.
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August 27th, 2009 @ 8:52 pm
Cliff,
Thank you for the correction post. It was nice of you and you didn’t need to do it but we do appreciate it and would not want to be associated with these kind of negative marketing tactics.
I am planning to follow-up with people at Twitter to see if I can get to the bottom of where these came from.
Again, thanks for the post.
It was a class move on your part.
regards,
Dave Danielson
VP Small Law Client Development
LexisNexis
August 28th, 2009 @ 1:30 am
Dave:
I hope you track down the source of the ads with Twitter, but I’ll bet you don’t. The greatest strength of the internet is also its greatest weakness — easy access.
CLT