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Apple is Thinking Different Again. But Why Would I Want to Buy at a Glance?

Posted By Cliff Tuttle | August 10, 2018

No. 1,546

Impulse buying just got easier.

Applepay is very cool.  Several years in, cashiers and people behind me in line are still acting astounded when I pay for groceries with my watch.  But do I really, really want to get groceries with the new facial recognition capabilities in the newest iPhone?

Unlocking the phone with facial recognition wouldn’t be bad at all, though. It would be an extra level of security.  If you are a lawyer, you can’t have too much security. Then again, people mistake me all the time for Judge Lutty.  Could Judge Lutty unlock my phone?  Or buy groceries with it? I doubt whether holding up my picture would do it. Apple would have thought of that long ago.

According to the post in 9 to 5 Mac, link below, a publication that is for true enthusiasts, Apple doesn’t care what Boomers and other oldsters think about the new technology. The folks who are running a series of youth-oriented TV commercials don’t care  whether our brains are befuddled by their outrageous but riveting ads.  You can look at them in the post below.  I’ll bet you have already seen one or two of them and if you are a grown up, you just let it all blow by.

According to 9 to 5 Mac, Apple discounts what our old brains think because our brand preference are cast in concrete.  If you are an older Android user, you’re not too likely to switch to Apple no matter what they broadcast on TV.  The war is for the minds and brand loyalties of the young.  Once they have you, its for life.  Or so they think.

On one level its true.

At the moment, I wouldn’t switch to any non-Apple product if it were free.  But we have seen the world turn upside down over and over in the past 50 or 60 years.  I have books that are not too old that declared with certainty that Microsoft had won the final victory over Apple. Not so fast.  We live in a world that may completely change and we won’t even know it for years.

Check with in a couple of months.  Maybe I’ll be using facial recognition.  Or maybe I’ll be using some technology that doesn’t exist today.

And by the way, don’t count on the law to save us from the future.  As I’ve said before, we don’t know much about the future, except that it starts today.

Here’s the link to 9 to 5 Mac.



CLIFF TUTTLE has been a Pennsylvania lawyer for over 45 years and (inter alia) is a real estate litigator and legal writer. The posts in this blog are intended to provide general information about legal topics of interest to lawyers and consumers with a Pittsburgh and Western Pennsylvania focus. However, this information does not constitute legal advice and there is no lawyer-client relationship created when you read this blog. You are encouraged to leave comments but be aware that posted comments can be read by others. If you wish to contact me in privacy, please use the Contact Form located immediately below this message. I will reply promptly and in strict confidence.

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