Dumb Pizza, Smart Pizza

Posted By Cliff Tuttle | February 2, 2011

No. 574

The movable letterboard in front of a Pizza Hut Takeout that I pass fairly often has had the same message posted for months: “New Prices Coming Soon.”  Every time I pass it, I have the same two thoughts.  (1) Are the new prices lower?  Probably, or they wouldn’t advertise it. (2) I think I’ll wait for the new prices.

No doubt there are others who react the same way, which is why this advertising is dumb, dumb, dumb.

On the other hand, consider the Superbowl special being offered by Papa John’s.  Order on line, a free order will be processed every 45 seconds.  Brilliant!  On line orders are much cheaper for Papa John to process.  And the lure of a potential free order is too much for some of us.  It has the allure of a slot machine.  But Papa John doesn’t say how many Pizzas they plan to sell every 45 seconds.  If its a million, the the odd of winning are . . . yes, that’s right.  And it is a great promotion that will be remembered. Smart, smart, smart.

CLT

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CLIFF TUTTLE has been a Pennsylvania lawyer for over 45 years and (inter alia) is a real estate litigator and legal writer. The posts in this blog are intended to provide general information about legal topics of interest to lawyers and consumers with a Pittsburgh and Western Pennsylvania focus. However, this information does not constitute legal advice and there is no lawyer-client relationship created when you read this blog. You are encouraged to leave comments but be aware that posted comments can be read by others. If you wish to contact me in privacy, please use the Contact Form located immediately below this message. I will reply promptly and in strict confidence.

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